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Fukushima Trade Promotion Council

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Activities Report for FY2018

1. Projects on export promotion

(1) The fairs, events, business meetings to promote the prefectural products
① Thailand
a. Inviting Thai medias to Fukushima prefecture

Date July 24, 2018
Venue Fruit farm and direct sales store in the prefecture, Fukushima Agricultural Technology Center
Detail In working with JETRO, we invited members from several Thai medias to Fukushima, taking them for an observation tour of the prefecture’s peach production and inspection system, in the aim of promoting the safety of the agricultural products produced in the prefecture.

b. In-store promotion by Vice governor and FUKUSHIMA PEACH MATCH

Date August 6 to 8, 2018
Venue (a) Siam Paragon (a department store)
(b) Thupatemi Stadium
Detail (a) The Vice governor Hata, together with the football players from Fukushima United FC, performed in-store promotion of Fukushima peach.
(b) Fukushima United FC and Air Force Central (a football team in Thailand) had a friendly match in the aim of promoting Fukushima peach. Over a thousand peaches were presented to the Air Force Central as well as to the 1,200 audiences gathered at the stadium.






c. Emperor’s birthday reception

Date November 21, 2018
Venue Athens Hotel (Bangkok)
Detail At the Emperor’s birthday reception held by Japan Embassy in Thailand, we served the prefecture’s agricultural products and processed foods, promoting its excellent taste and quality.






② Malaysia
a. In-store promotion of Fukushima’s wash-free rice

Date (a) January 25 to February 24, 2019
(b) February 15 to 17, 2019
Venue (a)AEON Malaysia Mid-valley
(b)ISETAN Kuala Lumpur
Detail We performed in-store promotion of Fukushima’s wash-free rice packed in the new-designed bag.






b. Emperor’s birthday reception

Date November 29, 2018
Venue Japan Ambassador’s Residence in Malaysia (Kuala Lumpur)
Detail At the Emperor’s birthday reception held by Japan Embassy in Malaysia, we served Fukushima’s agricultural products and processed foods, promoting its excellent taste and quality.






③ Indonesia
a. In-store promotion of Fukushima peach

Date August 18 to 19, 2018
Venue AEON Mall BSD City
Detail We carried out two-day in-store promotion of Fukushima peach with the prefectural government members together with the local sales staffs.






b. Emperor’s birthday reception

Date November 22, 2018
Venue Hotel Mulia (Jakarta)
Detail At the Emperor’s birthday Reception held by Japan Embassy in Indonesia, we served Fukushima’s processed foods, promoting its excellent taste and quality.






④ Singapore
a. Food Expo “FOOD AND HOTEL ASIA 2018”

Date April 24 to 27, 2018
Venue Singapore Expo
Detail We joined, as a Fukushima prefecture booth, the largest Food Expo in Asia where the buyers from over 100 countries and regions gather, along with 9 entrepreneurs from the prefecture, providing them with business opportunities for overseas promotion.






b. In-store promotion of Fukushima Peach

Date August 11 to 12, 2018
Venue Meiji-ya Singapore (Local Japanese supermarket)
Detail Along with “Fukushima Peach Fair” held at Maiji-ya Singapore on 10th to 19th August, we, together with the prefectural government members, promoted Fukushima peach at a specially prepared booth in the store for two days.






⑤ The United States
a. “Sakura Matsuri” reception

Date April 10, 2018
Venue The Japan Ambassador’s residence in Washington DC
Detail We promoted Fukushima sake at the “Sakura Matsuri” Reception held by the Ambassador of Japan Mr. Sugiyama and his wife.





b. Fukushima sake promotion by Governor/FUKUSHIMA Night in New York

Date May 30, 2018
Venue One World Trade Center 102th View Floor
Detail The Governor Uchibori, joined by Fukushima’s sake brewers, promoted Fukushima Sake and local cuisines at the FUKUSHIMA Night held by Fukushima Prefectural Government in the New York.






c. Opening of “FUKUSHIMA’S SAKE Challenge Shop”

Date December 1, 2018
Venue New York
Detail We have opened the prefecture’s antenna shop “FUKUSHIMA’S SAKE Challenge Shop” in New York of the United States, the Fukushima sake’s major export destination, aiming at promoting Fukushima sake that had won the most gold awards in the Annual Japan Sake Awards for the 6th consecutive year, as well as expanding sales routes and informing the people more about “Fukushima ‘s now”.






d. Emperor’s birthday reception

Date (a) December 6, 2018
(b) December 11, 2018
Venue (a) Japan Consul General’s residence in New York
(b) Japan Ambassador’s residence in Washington DC
Detail Emperor’s birthday receptions were held both in New York and Washington DC, where we joined and served Fukushima sake to promote its excellent quality.





⑥ Switzerland
a. Reception at “World Economic Forum Annual Meeting” in Davos

Date January 23, 2019
Venue Central Sporthotel in Davos
Detail Continued to the previous year, we joined “Davos, Japan Night 2019” this year again and served Fukushima sake at a booth, distributing the souvenir bags packed with the prefectural products from Fukushima to the visitors.






a. NHK “Fukushima’s sakura blooming in France” Reception

Date March 26, 2019
Venue Paris Japan Cultural Institute (Paris)
Detail In the reception held by NHK and Paris Japan Cultural Institution, we served Fukushima sake and promoted its excellence and quality to the guests.







⑧  Other
a. Launching EC business

Date February 22, 2019
Detail We have opened online stores “FUKUSHIMAPRIME” on both Ippin Mall and eBay, launching online selling and global shipping of the prefectural products.

(2) Financial aid to overseas business promotion
① Assisting expenses for participating in overseas business meeting
We assisted a part of expenses for our members to participate in the overseas business meeting and promotion.
Number of cases: 17 (aid up to 75,000 yen per case)

② Assisting expenses for acquiring certification, compliance with regulations.
We assisted a part of expenses for our members to acquire required certification, to comply with regulation of the region or country for their overseas business.
Number of cases: 1 (aid up to 100,000 yen per case)

(3) Organizing the prefecture’s trade promotion system
In order to organize the prefecture’s trade promotion system, we continued to assign a specialist called “overseas market development manager” to coordinate with trading companies, to have business meetings.

(4) Strengthening overseas market development of the prefectural products
We continued to assign temporary staffs and promoted export survey on the prefectural products, cooperation with JETRO Fukushima, holding of several seminars on trade promotion. Also, we continued to assign a foreign staff to promote Fukushima products overseas and support overseas market development.

2 Developing human resources, disseminating information

(1) Disseminating information on overseas economics
We disseminate helpful information on exhibition events, trade system, regulations of each country received from JETRO Fukushima and other economic organizations, to our members through our website and emails.

(2) Seminars
① Overseas business seminar

Date 22 May, 2018
Venue Corasse Fukushima, 401 meeting room
Attendance 60
Theme Business frontier in Thailand
Speaker Mr. Akashi Kanno (Joined JETRO Bangkok until March 2018)
Medical Industry Cluster Promotion Unit, Commerce, Industry and Labour Department, Fukushima Prefectural Government






② Trade strategy seminar

Date 30 November, 2018
Venue Fukushima Agricultural Technology Center
Attendance 36
Theme EC Market (Global online selling)
Speaker Mr. Akihiko Yamada (President of j-Grab Inc.,)






* Co-sponsoring seminars of Fukushima Trade Promotion Council

5/25 JETRO Fukushima “International business seminar”
6/7~7/5 JETRO Fukushima “Trade business basic lectures” (a series of 5 lectures)
7/17 Toho Bank “TOHO overseas business support seminar”
8/23 JETRO Fukushima “Japan-EU EPA promotion seminar”
9/13 JETRO Fukushima “Trade business advanced lecture ”
11/13 JETRO Fukushima “Business matching in Fukushima 2018”
2/5 Toho Bank “The 12th TOHO Asia business seminar”


Fukushima Trade Promotion Council

2-16 Sugitsuma-cho, Fukushima City, Fukushima Pref., JAPAN, 960-8057
TEL +81-24-521-7874
FAX +81-24-521-7888

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