Activities Report for FY2021
1 Projects on export promotion
(1) Prefectural product events and business meetings
① Thailand
a. Sales Promotion
We carried out In-store promotion and sales campaign of Fukushima’s peaches, pears, apples and Partially-dried Japanese persimmons by placing sales demonstrators. Also, we sold them on e-commerce and advertised them on SNS.
| Dates |
Detail |
August 6th to September 26th 2021
|
In-store promotion of Fukushima’s peaches
|
September 30th to October 24th 2021
|
In-store promotion of Fukushima’s pears
|
November 19th to December 6th 2021,
December 24th 2021 to January 7th 2022
|
In-store promotion of Fukushima’s apples
|
January 20th to February 6th 2022
|
In-store promotion of Fukushima’s Partially-dried Japanese persimmons
|
② Malaysia
a. Sales Promotion
We exported Fukushima’s Wagyu to Malaysia for the first time and carried out sales promotion at retail stores and restaurants. Tasting sales of Fukushima’s peaches was also held at importer’s directly managed store by placing sales demonstrators.
| Dates |
Detail |
August 7th to September 10th 2021
|
In-store promotion of Fukushima’s peaches
|
October 30th 2021 to January 30th 2022
|
Promotion of Fukushima’s wagyu at restaurants
|
December 1st 2021 to March 3rd 2022
|
In-store promotion of Fukushima’s wagyu
|
③ Indonesia
a. Sales Promotion
We carried out In-store promotion of Fukushima’s peaches by placing sales demonstrators and also advertised them on SNS.
| Dates |
Detail |
July 31st, August 7th and 21st 2021
|
In-store promotion of Fukushima’s peaches
|
④ Cambodia
a. Sales Promotion
We carried out In-store promotion of Fukushima’s peaches by placing sales demonstrators and also advertised them on SNS.
| Dates |
Detail |
August 14th to September 19th 2021
|
In-store promotion of Fukushima’s peaches
|
⑤ Singapore
a. Sales Promotion
We carried out In-store promotion and sales campaign of Fukushima’s peaches, pears and Partially-dried Japanese persimmons by placing sales demonstrators. Also, we sold them on e-commerce and advertised them on SNS.
| Dates |
Detail |
July 31st to August 31st 2021
|
In-store promotion of Fukushima’s peaches
|
January 21st to February 6th 2022
|
In-store promotion of Fukushima’s pears
|
January 21st to February 6th 2022
|
In-store promotion of Fukushima’s Partially-dried Japanese persimmons
|
⑥ America
a. “Unshakable Friendship: Remembrance of 3.11 Reception”
| Date |
September 16th 2021
|
| Detail |
As a promotion to expand export of Fukushima’s products, we provided Embassy of Japan in the USA with Fukushima’s sake at the reception held in appreciation of various supports for our reconstruction initiatives.
|
i. Emperor’s birthday reception
| Date |
March 4th 2022
|
| Detail |
In order to make the high quality of Fukushima’s sake known and dispel harmful rumors, we provided Fukushima’s sake for Emperor’s birthday reception at the Embassy of Japan in the USA.
|
u. Social media promotion
We posted information of Fukushima’s sake on Instagram.
⑦ Germany
a. Emperor’s birthday reception
| Date |
February 15th 2022
|
| Detail |
In order to make the high quality of Fukushima’s sake known and dispel harmful rumors, we provided Fukushima’s sake for Emperor’s birthday reception at the Consulate-General of Japan in Dusseldorf.
|
⑧ Other
a. Export support initiative of processed foods
We supported Fukushima’s food manufactures to promote export by placing overseas sales agents because going abroad for business purpose was really difficult due to COVID-19 pandemic.
| Export target countries |
America, Hong Kong, Australia
|
| Number of companies supported |
11
|
| Number of export contracts |
99 items
|
(2) Business Support Projects
①Overseas Market Development Subsidies
a. Overseas Business Meetings and other activities
・Overseas travel expenses
We subsidize the members who go abroad to have a business negotiation or conduct sales activities.
Number of actual subsidies: 0 (Subsidy upper limit 80,000 yen per case)
・COVID-19 special allowance
We subsidize costs of required tests such as PCR and costs of issuing a negative COVID-19 test result for overseas business travel.
Number of actual subsidies: 0 (Subsidy upper limit 20,000 yen per case)
b. Overseas test marketing
We subsidized costs of survey for product development and advertising costs which had been spent to conduct overseas product research.
Number of subsidies: 3 (Subsidy upper limit 50,000 yen per case)
c. Preparation for export (ex. create a web site)
We subsidized costs of making an electronic catalog to participate in overseas online exhibitions.
Number of subsidies: 1 (Subsidy upper limit 50,000 yen per case)
d. Participation in overseas exhibitions, trade fairs and business meetings, including online ones
We subsidized costs relevant to overseas or online exhibitions, trade fairs and business meeting.
Number of subsidies: 2 (Subsidy upper limit 100,000 yen per case)
e. Acquisition of international certification
We subsidize costs of acquisition and renewal of international certifications which are helpful to differentiate Fukushima’s products from other countries’ origins.
Number of actual subsidies: 0(Subsidy upper limit 100,000 yen per case)
f. Compliance with laws and regulations required by importing countries
We subsidized costs of complying with the laws and regulations required by importing countries.
Number of subsidies: 3(Subsidy upper limit 100,000 yen per case)
g. Foreign patent application
We subsidize costs of applying foreign patent about Intellectual Property Rights.
Number of actual subsidies: 0(Subsidy upper limit 100,000 yen per case)
(3) Organization of Trade Promotion System
We assigned a specialist called “Overseas Market Development Manager” to coordinate with trading companies and hold business meetings in order to organize the prefecture’s trade promotion system.
2 Strengthening overseas market development of prefectural products
We continued to assign temporary staff and conducted export survey. Also, we cooperated with JETRO and held several seminars on export strategies for market development.
We also hired a temporary staff member who is fluent in English for support to promote and export prefectural products such as Japanese sake which represent Fukushima.
3 Developing Human Resources, Information collection and provision services
(1) Collecting and providing information on overseas economics
We provided information on exhibition events, trade control systems of various countries, and information on import restrictions on prefectural products obtained by JETRO Fukushima and other economic organizations, to our members through email and our website.
(2) Seminars and Other Projects
The First Seminar (Online)
| Dates |
Seminar: August 25th 2021
Business tutoring: August 31st to September 1st 2022
|
| Topic |
Effective use of SNS to build a brand and increase sales!
|
| Detail |
Speaker: Ordermade JAPAN INC.
ITO Taiga Marketer
The speaker lectured about the basic use of SNS by referring to examples and the comparison with current SNS.
|
| Participants |
20
|
The Second Seminar (3 times in total)
| Dates |
First: January 13th 2022
Second: January 27th 2022
Third: February 10th 2022
Business tutoring: February 15th to 16th 2022
|
| Topic |
SNS Marketing seminar to learn how to make a profit with Instagram (3 times in total)
|
| Detail |
Speaker: Ordermade JAPAN INC.
ITO Taiga Marketer
The speaker lectured about the basic knowledge of SNS marketing to keep in mind, points to understand the mechanism that leads to purchasing behavior and the tricks of using Instagram.
After the seminar, the speaker instructed four participants about SNS.
|
| Participants |
31
|
(3)Translation Service
Companies that used it :12
We provided translation services to support businesses that are preparing to export after COVID-19 has calmed down.
【Reference】Co-sponsored and supported projects
June 2nd and 10th, 6th and July 20th 2021
|
JETRO Fukushima “Online Trade Business Course 2021 (Basics and Practice Edition)”
|
November 2nd, 10th, 19th, 25th and 26th 2021
|
JETRO Fukushima “JETRO Digital School “Learning about overseas expansion using e-commerce””
|
February 25th 2022
|
JETRO Fukushima “<For Tohoku 6 prefectural companies only> Special program about RCEP: mini seminar and workshop about use of RCEP and EPA for businessman”
|
March 25th 2022
|
JETRO Fukushima “Webinar on Food market development in Taiwan”
|
Activities Report for FY2020
１ Projects on export promotion
(１) Prefectural product events and business meetings
① Thailand
a. Sales Promotion
Below are the promotion events that were held in order to expand exports for prefectural products.
| Dates |
Details |
| July 31st to September 27th 2020 |
In-store promotion of Fukushima’s peaches |
| October 2nd to November 28th 2020 |
In-store promotion of Fukushima’s pears |
| November 13th 2020 to January 17th 2021 |
In-store promotion of Fukushima’s apples |
| January 23rd to February 27th 2021 |
In-store promotion of Fukushima’s Partially-dried Japanese persimmons |
② Malaysia
a. Sales Promotion
Below are promotion events that were held in order to expand exports for prefectural products.
| Dates |
Details |
| July 18th to August 9th 2020 |
In-store promotion of Fukushima’s pre-washed rice |
| August 10th to September 1st 2020 |
In-store promotion of Fukushima’s pre-washed rice |
i. Business Meetings
In order to expand sales channels for prefectural rice in Malaysia, a business meeting was held with Pan Pacific International, who are going to open 2 new DONDONDONKI stores.
③Indonesia
a. Sales Promotion
Below are promotion events that were held in order to expand exports for prefectural products.
| Dates |
Details |
| August 1st to September 6th 2020 |
In-store promotion of Fukushima’s peaches |
④Cambodia
a. Sales Promotion
Below are promotion events that were held in order to expand exports for prefectural products.
| Dates |
Details |
| August 17th to August 25th 2020 |
In-store promotion of Fukushima’s peaches |
⑤Singapore
a. Sales Promotion
Below are promotion events that were held in order to expand exports for prefectural agricultural products.
| Dates |
Details |
| August20th to September 25th 2020 |
In-store promotion for Fukushima’s peaches |
| September 10th 2020 to January 21st2021 |
In-store promotion of Fukushima’s pears |
| September 24th to October 26th 2020 |
In-store promotion of Fukushima’s grapes |
| January 23rd to February 16th 2021 |
In-store promotion of Fukushima’s Partially-dried Japanese persimmons |
⑥ Vietnam
a. Exhibited at “Meet Japan 2020”, a reception aimed towards government agencies.
| Date |
November 25th 2020 |
| Location |
Hanoi City, Vietnam |
| Details |
We took part in a regional cooperation event and showcased prefectural sake with the goal of promoting exchange with Vietnam and other provinces. |
| Participants |
788 |
i. Held the “Local Attractions Project” at the Consulate General
| Date |
January 29th 2021 |
| Location |
Consulate General of Japan in Ho Chi Minh City, Vietnam |
| Details |
Fukushima, Yamanashi, and Oita paired up to raise awareness of Japan’s food and tourism industry, and held an event with the media and influencers to promote prefectural sake. There was a business meeting held a few days later. |
| Participants |
58 |
⑦ Hong Kong, Taiwan
a. Sales Promotion through Ecommerce
| Dates |
December 14th 2020 to February 28th 2021 |
| Details |
We held a free-shipping campaign at the“Ippin Mall”, an ecommerce store in order to expand sales channels for prefectural sake. |
⑧ America
a. Hosted a Webinar
| Dates |
First Webinar May 6th 2020
Second Webinar May 28th 2020
Third Webinar June 18th 2020 |
| Details |
Due to COVID-19, a number of businesses closed, forcing people to quarantine and work from home which started around March. We held a free sake seminar with New York as the main target.
The themes differed each webinar, and we invited a sake sommelier to speak about interesting, fun ways to drink sake. The goal was to promote and expand Fukushima sake. |
| Participants |
First Webinar 108
Second Webinar 100
Third Webinar 106 |
i. Campaigns
| Dates |
（１）Restaurant Campaign (New York and San Francisco)
October 1st 2020 to January 31st 2021
（２）Retailer Campaign (New York and San Francisco)
November 1st 2020 to February 28th 2021
（３）Online Store Campaign (New York and San Francisco)
November 1st 2020 to February 28th 2021 |
| Details |
We held a campaign in order to expand sales channels and raise awareness of “Fukushima sake”, which has won the most gold medals for 7 consecutive years at the Annual Japan Sake Awards. |
⑨UAE
a. Frozen Partially-dried Japanese persimmons Test
For the purpose of expanding sales channels for “Partially-dried Japanese persimmons”, a specialty of Fukushima, tests were performed to check the quality and inspect the products when they were thawed after being frozen.
i. Review of Prefectural Products
| Dates |
End of January to February 2021 |
| Details |
We conducted a review for processed peaches and Partially-dried Japanese persimmons at restaurants in Dubai. |
⑩ Other
a. Domestic Exhibition
| Dates |
March 9th 2021to March 12th 2021 |
| Details |
We participated in Japan’s largest international food & beverage exhibition “FOODEX JAPAN 2021”in order to develop and expand sales channels for prefectural products. |
(２) Business Support Projects
① Financial Aid for Overseas Market Development
a. Overseas Business Meetings and other activities
Support for members who went abroad to participate in sales promotion activities as well as overseas business meetings.
Number of cases: 0 (Maximum of 75,000 yen per case）
i. Trade shows and exhibitions
Subsidies were provided to members with no track record to participate in overseas exhibitions that delt with exporting.
Number of cases:1（Maximum of 50,000 yen per case）
u. Acquisition of certification, support for compliance with laws and regulations.
Subsidies were provided to members who are working to obtain certifications and accreditations necessary to develop overseas markets and to comply with the laws and regulations of target countries and regions.
Number of cases:3（Maximum of 100,000 yen per case）
(３) Organization of Trade Promotion System
We assigned a specialist called “Overseas Market Development Manager” to coordinate with trading companies and hold business meetings in order to organize the prefecture’s trade promotion system.
(４) Strengthening overseas market development of prefectural products
We assigned temporary staff and looked at export surveys in cooperation with JETRO, holding several seminars on export strategies.
We also hired a temporary staff member who is fluent in English, in order to provide help with expanding sake, prefectural products, and more.
２ Developing Human ResourcesInformation collection and provision services
(１) Collecting and providing information on overseas economics
We provided information on exhibition events, trade systems of various countries, and prefectural products obtained by JETRO Fukushima and other economic organizations, to our members through emails and our website.
(２)Seminars and Other Projects
The First Seminar (Online)
| Dates |
June 30th 2020 |
| Topic |
Global Food Trends 2017-2019: Deciphering the world’s major trends |
| Details |
Lecturer：Innova Market Insights
Nihon Country Manager: TANAKA Ryosuke
From the standpoint of the general manager of a leading global food research company in Japan, he gave a lecture on the development of products that can be sold overseas and the cultivation of sales channels based on the latest global food trends.
|
| Participants |
25 |
The Second Seminar
| Date |
August 25th 2020 |
| Details |
Supplementary lectures for the first seminar |
| Participants |
9 |
The Third Seminar
| Date |
November 13th 2020 |
| Topic |
Seminar for creating product promotional videos |
| Details |
Lecturer：KM International Trading ＆ Consulting
Representative: NAKA Masahiro
Content：Participants listed to a lecture on how to create product promotional videos they can use in business meetings, as well as learn about tips and tricks for business meetings. |
| Participants |
25 |
(３)Translation Service
Companies that used it: 6
We provided translation services to support businesses that are preparing to export after COVID-19 has calmed down.
【Reference】Co-sponsored and supported projects
| ○August 28th |
JETRO Fukushima “Trade Practice Course Basics Edition” |
| ○ October 7th |
JETRO Fukushima “Food Export Negotiation Skills Seminar” |
| ○ November 11th and 12th |
JETRO Fukushima “Individual Consultation for Food Exports” |
| ○ November 24th |
JETRO Fukushima “Trade Practice Course Basics Edition” |
| ○ February 17th |
JETRO Fukushima “Trade Practice Course Implementation Edition” |
| ○ March 5th |
JETRO “Export of sake and other fermented foods to the U.S. West Coast” |
| ○ Middle of February to the beginning of March |
JETRO Fukushima “Individual business meeting with buyers of sake and other fermented foods for the U.S. West Coast” |
Activities Report for FY2019
- Projects on export promotion
(1)Prefectural product events as well as business meetings
①Thailand
a. Inviting Buyers to Fukushima Prefecture
| Date |
Wednesday July 3rd to Thursday July 4th 2019 |
| Venue |
Orchards and Fruit Sorting Areas in Fukushima Prefecture |
| Details |
We invited Japanese Mass Marketers as well as Importers to inspect orchards and fruit sorting areas within Fukushima Prefecture. |
i. Vice governor Ide during the in-store promotion of Fukushima’s Peaches
| Date |
Wednesday August 28th 2019 |
| Venue |
DON DON DONKI Thonglor Store |
| Details |
Vice governor Ide conducted a promotion event at Don Quijote’s overseas mass-market store in Bangkok to expand exports and promote the excellent quality and savory flavor of Fukushima’s peaches. |
u. Emperor’s birthday reception
| Date |
Thursday February 20th 2020 |
| Venue |
Athens Hotel (Bangkok) |
| Details |
We served the prefectures dried persimmons and processed foods, promoting its excellent taste and quality at the Emperor’s birthday reception held by the Japanese Embassy in Thailand. |
② Malaysia
a. Inviting Buyers to Fukushima Prefecture
| Date |
Monday July 22nd to Tuesday July 23rd 2019 |
| Venue |
Orchards and Fruit Sorting Areas in Fukushima Prefecture |
| Details |
In cooperation with JETRO Fukushima, we invited local importers as well as domestic exporters to inspect orchards and fruit sorting areas within Fukushima Prefecture. |
i. In-store promotion of Fukushima’s peaches
| Date |
Saturday August 10th to Sunday August 11th 2019 |
| Venue |
Aeon Mid-Valley
Jaya Grocer Garden |
| Details |
We held an in-store promotion event at mass-marketers in Kuala Lumpur to expand exports, and promote the excellent quality and savory flavor of Fukushima’s peaches. In addition to this, we held promotion events at 5 different stores over 4 weeks, mainly on weekends. |
③Indonesia
a. Inviting Buyers to Fukushima Prefecture
| Date |
Monday July 1st to Thursday July 4th 2019 |
| Venue |
Orchards and Fruit Sorting Areas in Fukushima Prefecture |
| Details |
We invited local importers to observe various orchards and fruit sorting areas in order to increase export quantity and promote the safety of prefectural agricultural products. |
i. In-store promotion of Fukushima Peaches
| Date |
Sunday August 25th 2019 |
| Venue |
AEON Mall (Jakarta) |
| Details |
We held an in-store promotion event in order to expand exports and promote the excellent quality and savory flavor of Fukushima’s peaches. |
u. Emperor’s birthday reception
| Date |
Thursday February 18th 2020 |
| Venue |
Hotel Mulia (Jakarta) |
| Details |
We served the prefectures dried persimmons, promoting its excellent taste and quality at the Emperor’s birthday reception held by the Japanese Embassy in Indonesia. |
④Cambodia
a. In-store promotion of Fukushima Peaches
| Date |
Saturday August 17th to Sunday August 18th 2019 |
| Venue |
AEON Mall Phnom Penh |
| Details |
We conducted an in-store promotion, the very first in Cambodia, where we began importing peaches from Fukushima last year. In addition, we held weekend promotions through the second week of September to increase exports. |
⑤Hong Kong
a. Exhibition at “Pro Wine Asia”, a Wine and Spirits Trade Fair
| Date |
Tuesday May 5th to Friday May 10th 2019 |
| Venue |
Hong Kong Convention & Exhibition Center |
| Details |
We set up a tasting booth with 30 different kinds of sake from 10 breweries in Fukushima, as well as a variety of processed foods, aiming to promote “Fukushima’s Sake”. |
⑥ Taiwan
a. Free Shipping campaign at the e-commerce site Ippin Mall
| Date |
Monday July 22nd 2019 to Thursday March 25th 2020 |
| Details |
We held a free shipping campaign at “Ippin Mall”, an e-commerce site where customers can buy Fukushima sake, in order to commemorate Fukushima Airport Charter Flights to Taiwan |
⑦ America
a. JOY OF SAKE（Exhibition at Tasting Event）
| Date |
Friday June 21st 2019 |
| Venue |
Metropolitan Pavilion（New York） |
| Details |
This was the very first “Fukushima Booth” we exhibited, introducing 29 brands of prefectural sake from 15 breweries and prefectural food products. |
i. New York Joint Trading Co. Japanese Food Restaurant Expo Exhibition
| Date |
Saturday September 21st 2019 |
| Venue |
Metropolitan Pavilion（New York） |
| Details |
We participated in a business meeting for restaurants and other organizations arranged by New York Joint Trading Co. in the United States of America, the largest export destination for prefectural sake, to improve expansion upon Fukushima’s sake, which is highly regarded in Japan and abroad. |
u. Fukushima Sake Week Event
| Date |
Monday December 2nd to Sunday December 8th 2019 |
| Venue |
Local restaurants （New York） |
| Details |
We held a Fukushima sake tasting event at 10 local restaurants to increase name recognition and consumption. |
⑧UAE
a. Exhibition at Gulfood
| Date |
Friday February 14th to Wednesday February 19th 2020 |
| Venue |
Dubai World Trade Centre |
| Details |
We exhibited at Gulfood, the largest food exhibition in the middle east, to promote persimmons in an effort to improve sales. |
(2)Business Support Projects
①Financial Aid for Overseas Market Development
a. Overseas Business Meetings and other activities
Support for members who went abroad to participate in sales promotion activities as well as overseas business meetings.
Number of cases: 22（Maximum of 75,000 yen per case）
i. Trade shows and exhibitions
Number of cases:1（Maximum of 50,000 yen per case）
u. Acquisition of certification. Compliance with laws and regulations etc.
Subsidies were provided to members who are working to obtain certifications and accreditations necessary to develop overseas markets and to comply with the laws and regulations of target countries and regions.
Number of cases:1（Maximum of 100,000 yen per case）
(3)Organization of Trade Promotion System
We assigned a specialist called “Overseas Market Development Manager” to coordinate with trading companies and hold business meetings in order to organize the prefecture’s trade promotion system.
(4)Strengthening overseas market development of prefectural products
We assigned temporary staff and looked at export surveys in cooperation with JETRO, holding several seminars on export strategies.
２ Developing Human Resources, disseminating information
(1)Disseminating information on overseas economics
We provided information on exhibition events, trade systems of various countries, and prefectural products obtained by JETRO Fukushima and other economic organizations, to our members through emails and our website.
(2)Seminars
①Overseas Business Seminar
| Date |
Wednesday May 15th 2019 14:30〜15:30 |
| Venue |
Corasse Fukushima 4th Floor Conference Room 401 |
| Participants |
81 |
| Details |
Topic：Overseas Market and Development of Processed Foods: Practices and Key Points
Lecturer：Mr. Akikazu, Director of Processed food and Liquor Support Division, Agriculture, Forestry and Fisheries/Food Department, JETRO.
Subject matter: Mr. Akikazu lectured about how to deal with the expansion of exports, including export initiatives as well as evaluation of domestic process foods overseas. |
②Export Strategy Seminar
| Date |
Friday July 12th 2019 13:30〜16:00 |
| Venue |
Southeastern Wholesale Center Cooperative Association 7th Conference Room (Koriyama City) |
| Participants |
42 |
| Details |
Topic：”New Global Food Trends”
Lecturer：Innova Market Insights Co.
“Japan Country” Manager Tanaka Ryousuke
Subject Matter：Mr. Tanaka spoke about the development of products that can be sold overseas, and the improvement of sales channels based on the latest global food research trends, from the perspective of the head of a leading global food research company in Japan. |
【Reference】 Achievements of Joint Sponsorships and Support Programs
〇6/6～7/4 JETRO Fukushima “Trade Practice Course Basics Edition 2019” Total of 5 times
〇6/7 JETRO Fukushima “1st JETRO Fukushima International Business Seminar”
〇6/10 Fukushima Prefecture “Fukushima Restoration Seminar”
〇7/11 Toho Bank “8th Toho Overseas Business Support Seminar”
〇7/30 JETRO Fukushima “2nd JETRO Fukushima International Business Seminar”
〇9/18～9/25 JETRO Fukushima “Trade Practice Course Implementation Edition”
〇9/19 JETRO Fukushima “3rd JETRO Fukushima International Business Seminar”
Activities Report for FY2018
1. Projects on export promotion
(1) The fairs, events, business meetings to promote the prefectural products
① Thailand
a. Inviting Thai medias to Fukushima prefecture
| Date |
July 24, 2018 |
| Venue |
Fruit farm and direct sales store in the prefecture, Fukushima Agricultural Technology Center |
| Detail |
In working with JETRO, we invited members from several Thai medias to Fukushima, taking them for an observation tour of the prefecture’s peach production and inspection system, in the aim of promoting the safety of the agricultural products produced in the prefecture. |
b. In-store promotion by Vice governor and FUKUSHIMA PEACH MATCH
| Date |
August 6 to 8, 2018 |
| Venue |
(a) Siam Paragon (a department store)
(b) Thupatemi Stadium |
| Detail |
(a) The Vice governor Hata, together with the football players from Fukushima United FC, performed in-store promotion of Fukushima peach.
(b) Fukushima United FC and Air Force Central (a football team in Thailand) had a friendly match in the aim of promoting Fukushima peach. Over a thousand peaches were presented to the Air Force Central as well as to the 1,200 audiences gathered at the stadium. |
c. Emperor’s birthday reception
| Date |
November 21, 2018 |
| Venue |
Athens Hotel (Bangkok) |
| Detail |
At the Emperor’s birthday reception held by Japan Embassy in Thailand, we served the prefecture’s agricultural products and processed foods, promoting its excellent taste and quality. |
② Malaysia
a. In-store promotion of Fukushima’s wash-free rice
| Date |
(a) January 25 to February 24, 2019
(b) February 15 to 17, 2019 |
| Venue |
(a)AEON Malaysia Mid-valley
(b)ISETAN Kuala Lumpur |
| Detail |
We performed in-store promotion of Fukushima’s wash-free rice packed in the new-designed bag. |
b. Emperor’s birthday reception
| Date |
November 29, 2018 |
| Venue |
Japan Ambassador’s Residence in Malaysia (Kuala Lumpur) |
| Detail |
At the Emperor’s birthday reception held by Japan Embassy in Malaysia, we served Fukushima’s agricultural products and processed foods, promoting its excellent taste and quality. |
③ Indonesia
a. In-store promotion of Fukushima peach
| Date |
August 18 to 19, 2018 |
| Venue |
AEON Mall BSD City |
| Detail |
We carried out two-day in-store promotion of Fukushima peach with the prefectural government members together with the local sales staffs. |
b. Emperor’s birthday reception
| Date |
November 22, 2018 |
| Venue |
Hotel Mulia (Jakarta) |
| Detail |
At the Emperor’s birthday Reception held by Japan Embassy in Indonesia, we served Fukushima’s processed foods, promoting its excellent taste and quality. |
④ Singapore
a. Food Expo “FOOD AND HOTEL ASIA 2018”
| Date |
April 24 to 27, 2018 |
| Venue |
Singapore Expo |
| Detail |
We joined, as a Fukushima prefecture booth, the largest Food Expo in Asia where the buyers from over 100 countries and regions gather, along with 9 entrepreneurs from the prefecture, providing them with business opportunities for overseas promotion. |
b. In-store promotion of Fukushima Peach
| Date |
August 11 to 12, 2018 |
| Venue |
Meiji-ya Singapore (Local Japanese supermarket) |
| Detail |
Along with “Fukushima Peach Fair” held at Maiji-ya Singapore on 10th to 19th August, we, together with the prefectural government members, promoted Fukushima peach at a specially prepared booth in the store for two days. |
⑤ The United States
a. “Sakura Matsuri” reception
| Date |
April 10, 2018 |
| Venue |
The Japan Ambassador’s residence in Washington DC |
| Detail |
We promoted Fukushima sake at the “Sakura Matsuri” Reception held by the Ambassador of Japan Mr. Sugiyama and his wife. |
b. Fukushima sake promotion by Governor/FUKUSHIMA Night in New York
| Date |
May 30, 2018 |
| Venue |
One World Trade Center 102th View Floor |
| Detail |
The Governor Uchibori, joined by Fukushima’s sake brewers, promoted Fukushima Sake and local cuisines at the FUKUSHIMA Night held by Fukushima Prefectural Government in the New York. |
c. Opening of “FUKUSHIMA’S SAKE Challenge Shop”
| Date |
December 1, 2018 |
| Venue |
New York |
| Detail |
We have opened the prefecture’s antenna shop “FUKUSHIMA’S SAKE Challenge Shop” in New York of the United States, the Fukushima sake’s major export destination, aiming at promoting Fukushima sake that had won the most gold awards in the Annual Japan Sake Awards for the 6th consecutive year, as well as expanding sales routes and informing the people more about “Fukushima ‘s now”. |
d. Emperor’s birthday reception
| Date |
(a) December 6, 2018
(b) December 11, 2018 |
| Venue |
(a) Japan Consul General’s residence in New York
(b) Japan Ambassador’s residence in Washington DC |
| Detail |
Emperor’s birthday receptions were held both in New York and Washington DC, where we joined and served Fukushima sake to promote its excellent quality. |
⑥ Switzerland
a. Reception at “World Economic Forum Annual Meeting” in Davos
| Date |
January 23, 2019 |
| Venue |
Central Sporthotel in Davos |
| Detail |
Continued to the previous year, we joined “Davos, Japan Night 2019” this year again and served Fukushima sake at a booth, distributing the souvenir bags packed with the prefectural products from Fukushima to the visitors. |
⑦France
a. NHK “Fukushima’s sakura blooming in France” Reception
| Date |
March 26, 2019 |
| Venue |
Paris Japan Cultural Institute (Paris) |
| Detail |
In the reception held by NHK and Paris Japan Cultural Institution, we served Fukushima sake and promoted its excellence and quality to the guests. |
⑧ Other
a. Launching EC business
| Date |
February 22, 2019 |
| Detail |
We have opened online stores “FUKUSHIMAPRIME” on both Ippin Mall and eBay, launching online selling and global shipping of the prefectural products. |
(2) Financial aid to overseas business promotion
① Assisting expenses for participating in overseas business meeting
We assisted a part of expenses for our members to participate in the overseas business meeting and promotion.
Number of cases: 17 (aid up to 75,000 yen per case)
② Assisting expenses for acquiring certification, compliance with regulations.
We assisted a part of expenses for our members to acquire required certification, to comply with regulation of the region or country for their overseas business.
Number of cases: 1 (aid up to 100,000 yen per case)
(3) Organizing the prefecture’s trade promotion system
In order to organize the prefecture’s trade promotion system, we continued to assign a specialist called “overseas market development manager” to coordinate with trading companies, to have business meetings.
(4) Strengthening overseas market development of the prefectural products
We continued to assign temporary staffs and promoted export survey on the prefectural products, cooperation with JETRO Fukushima, holding of several seminars on trade promotion. Also, we continued to assign a foreign staff to promote Fukushima products overseas and support overseas market development.
２ Developing human resources, disseminating information
(1) Disseminating information on overseas economics
We disseminate helpful information on exhibition events, trade system, regulations of each country received from JETRO Fukushima and other economic organizations, to our members through our website and emails.
(2) Seminars
① Overseas business seminar
| Date |
22 May, 2018 |
| Venue |
Corasse Fukushima, 401 meeting room |
| Attendance |
60 |
| Theme |
Business frontier in Thailand |
| Speaker |
Mr. Akashi Kanno (Joined JETRO Bangkok until March 2018)
Medical Industry Cluster Promotion Unit, Commerce, Industry and Labour Department, Fukushima Prefectural Government |
② Trade strategy seminar
| Date |
30 November, 2018 |
| Venue |
Fukushima Agricultural Technology Center |
| Attendance |
36 |
| Theme |
EC Market (Global online selling) |
| Speaker |
Mr. Akihiko Yamada (President of j-Grab Inc.,) |
* Co-sponsoring seminars of Fukushima Trade Promotion Council
| 5/25 |
JETRO Fukushima “International business seminar” |
| 6/7~7/5 |
JETRO Fukushima “Trade business basic lectures” (a series of 5 lectures) |
| 7/17 |
Toho Bank “TOHO overseas business support seminar” |
| 8/23 |
JETRO Fukushima “Japan-EU EPA promotion seminar” |
| 9/13 |
JETRO Fukushima “Trade business advanced lecture ” |
| 11/13 |
JETRO Fukushima “Business matching in Fukushima 2018” |
| 2/5 |
Toho Bank “The 12th TOHO Asia business seminar” |
Activities Report for FY2017
1. Projects on export promotion
(1) The fairs, events, business meetings to promote the prefectural products
① Thailand
a. In-store promotion of Fukushima Peach
| Date |
August 5 to September 10, 2017 |
| Venue |
38 department stores such as The Mall Group |
| Detail |
We performed in-store promotion of Fukushima peach at department stores in Bangkok, demonstrating its excellent taste and quality. |
b. In-store promotion of Aizu Mishirazu-gaki (persimmon)
| Date |
November 18 to 19, 2017 |
| Venue |
Siam Paragon (a department store)/ ISETAN Bangkok |
| Detail |
We performed in-store promotion of Aizu Mishirazu-gaki, Fukushima’s persimmon at several department stores in Bangkok. |
② Malaysia
a. In-store promotion of Fukushima’s wash-free rice
| Date |
May 13, 14, 20, 21, 2017 |
| Venue |
9 stores such as Village Grocer |
| Detail |
We carried out in-store promotion of Fukushima’s rice at supermarkets. |
b. Promotion by the Governor
| Date |
August 23, 2017 |
| Venue |
(a)Shangri-La Hotel Kuala Lumpur
(b)Village Grocer (supermarket) |
| Detail |
(a) In the joint press conference, the Governor Uchibori announced the targeted export volume for the year of Fukushima’s rice to Malaysia as 100 ton, and of Fukushima’s peach, 15 ton.
(b) In-store promotion of Fukushima’s rice and peach |
c. In-store promotion of Aizu mishirazu-gaki (persimmon)
| Date |
November 18, 19, 2017 |
| Venue |
Village Grocer (supermarket), ISETAN Kuala Lumpur |
| Detail |
We performed in-store promotion of Fukushima persimmon at stores in Kuala Lumpur. |
③ Vietnam
a. Promotion by the Governor
| Date |
August 25, 2017 |
| Venue |
(a)Vietnam Government Office
(b)AEON Vietnam |
| Detail |
(a)The Governor Uchibori’s courtesy visit to Vietnam Government
(b)In-store promotion of Fukushima’s pear |
④ Hong Kong
a. FUKUSHIMA NIGHT (Fukushima Sake event)
| Date |
July 27, 2017 |
| Venue |
5 restaurants |
| Detail |
We served and promoted Fukushima sake and local cuisines at reasonable price at 5 restaurants in Hong Kong. (Visitors: 333) |
⑤ The United Kingdom
a. Fukushima Sake Fair in London
| Date |
October 17 to 19, 2017 |
| Detail |
We hold a reception and a business meeting to promote Fukushima sake.
(Visitors: reception 266, business meeting 90) |
⑥ Switzerland
a. Reception at “World Economic Forum Annual Meeting” in Davos
| Date |
January 24, 2018 |
| Venue |
Central Sporthotel in Davos |
| Detail |
At the reception “Davos, Japan Night 2018”, we served and promoted Fukushima Sake and other food products. (Visitors: 650) |
(2) Financial aid to overseas business promotion
① Assisting expenses for participating in overseas business meeting
We assisted a part of expenses for our members to participate in the overseas business meeting and promotion.
Number of cases: 13 (aid up to 50,000 yen per case)
② Assisting expenses for acquiring certification, compliance with regulations.
We assisted a part of expenses for our members to acquire required certification, to comply with regulation of the region or country for their overseas business.
Number of cases: 2 (aid up to 100,000 yen per case)
(3) Organizing the prefecture’s trade promotion system
In order to organize the prefecture’s trade promotion system, we continued to assign a specialist called “overseas market development manager” to coordinate with trading companies, to have business meetings.
(4) Strengthening overseas market development of the prefectural products
We continued to assign temporary staffs and promoted export survey on the prefectural products, cooperation with JETRO Fukushima, holding of several seminars on trade promotion. Also, we continued to assign a foreign staff to promote Fukushima products overseas and support overseas market development.
２ Developing human resources, disseminating information
(1) Disseminating information on overseas economics
We disseminate helpful information on exhibition events, trade system, regulations of each country received from JETRO Fukushima and other economic organizations, to our members through our website and emails.
(2) Seminars
① Seminars on overseas markets
| Date |
25 April, 2017 |
| Venue |
Corasse Fukushima |
| Attendance |
87 |
-Session 1-
Theme |
Approach to halal markets |
-Session 1-
Speaker |
Mr. Akmal Abu Hassan (Malaysia Halal Corporation) |
-Session 2-
Theme |
Promoting Japanese sake overseas |
-Session 2-
Speaker |
Mr. Shinya Tasaki (International Sommelier Association) |
② Seminars on trade promotion
| Date |
14 November, 2017 |
| Venue |
Fukushima Agricultural Technology Center |
| Attendance |
74 |
-Session 1-
Theme |
Successful overseas promotion |
-Session 1-
Speaker |
Mr. Takahiro Ichimura (Trade Promotion Division Manager, Fukushima Prefecture) |
-Session 2-
Theme |
Latest information on overseas market |
-Session 2-
Speaker |
Mr. Tetsutaro Shimokasa (JETRO) |
* Co-sponsoring seminars of Fukushima Trade Promotion Council
| 6/2~6/30 |
JETRO Fukushima “Export business seminar” (5 sessions) |
| 6/27 |
JETRO Fukushima “Workshop on overseas tourists service for inbound” |
| 7/11 |
Toho Bank “TOHO overseas business support seminar” |
| 8/23 |
JETRO Fukushima “International business seminar” |
| 8/25 |
JETRO Fukushima “Seminar on the export for the U.S” |
| 9/8 |
JETRO Fukushima “Export business advanced seminar” |
| 9/28 |
JETRO Fukushima ” Workshop on use of highly skilled foreign human resources” |
| 10/31 |
JETRO Fukushima “Fukushima Food Fair 2017 Business matching” |
| 11/1 |
“Aizu Mishirazu-gaki persimmon” Departure ceremony |
| 2/16 |
Toho Bank “TOHO Asia business seminar” |
| 2/20 |
JETRO Fukushima “Business matching ~ Exporting Fukushima food to Thailand” |
| 2/23 |
JETRO Fukushima “ E-commerce seminar” |
Activities Report for FY2016
1. Projects on export promotion
(1) The fairs, events, business meetings to promote the prefectural products
① Thailand
a. Promotion by the Governor
| Date |
May 31, 2016 |
| Venue |
(a) Thailand Royal Palace
(b) A hotel in Bangkok
(c) Japan Ambassador’s Residence |
| Detail |
(a)The Governor offered Fukushima’s cherry to the Royal family of Thailand.
(b) The Governor promoted the prefectural products.
(c) We organized Fukushima tourism seminar and business exchange reception, hosting 130 guests from restaurants, import, tourism and advertising industries of Thailand. |
b. Inviting Thai entrepreneurs to Fukushima
| Date |
July 25 to 27, 2016 |
| Detail |
To promote export of Fukushima’s agricultural products to Thailand, we invited the entrepreneurs of local supermarkets of Thailand, taking them for an observation tour to provide them with information on the prefecture’s safety and quality keeping measures on the agricultural products. |
c. In-store promotion of Fukushima peach
| Date |
August 8 to 11, 2016 |
| Venue |
40 stores of The Mall Group |
| Detail |
We carried out in-store promotion of Fukushima peach at department stores in Bangkok, promoting excellent taste of Fukushima Peach. We had good responses from customers and sold the peaches very well. |
d. In-store promotion of Aizu Mishirazu-gaki (Fukushima persimmon)
| Date |
November 16 to 20, 2016 |
| Venue |
The Mall Group stores, ISETAN Bangkok |
| Detail |
We promoted Fukushima persimmon at major department stores in Bangkok. |
② Malaysia
a. In-store promotion of Fukushima peach
| Date |
August 4 to 7, 2016 |
| Venue |
ISETAN Kuala Lumpur |
| Detail |
We promoted Fukushima peach at a department store in Kuala Lumpur. |
b. In-store promotion of Aizu Mishirazu-gaki (Fukushima persimmon)
| Date |
November 17 to 20, 2016 |
| Venue |
ISETAN Kuala Lumpur |
| Detail |
We promoted Fukushima persimmon at a department store in Kuala Lumpur. |
③ Indonesia
a. Promotion of Fukushima’s agricultural products
| Date |
May 16 to 18, 2016 |
| Venue |
Local import companies, enterprises in food business |
| Detail |
We organized business matching meetings with the local enterprises in food business of Indonesia. We also conducted a survey on local market to promote export. |
④ Singapore
a. In-store promotion of Fukushima peach
| Date |
July 31 to August 3, 2016 |
| Venue |
Meiji-ya Singapore |
| Detail |
We promoted Fukushima peach at a department store. The customers responded, saying the peaches from Fukushima was very sweet and delicious. |
b. Emperor’s birthday reception
| Date |
December 12, 2016 |
| Venue |
Shangri-La Hotel |
| Detail |
We served and promoted Fukushima’s apples, persimmon, rice, and beef at the Emperor’s birthday reception, which had 700 guests from Singapore government, ministers from countries, Japanese companies and society. |
⑤ Hong Kong
a. Inviting Hong Kong influencers to Fukushima tourism
| Date |
August 22 to 29, 2016 |
| Venue |
Places in Fukushima prefecture |
| Detail |
To correct false rumor and recover export of Fukushima’s products to Hong Kong, we filmed a promotion video with renowned influencers from Hong Kong at several places in the prefecture, introducing safety and quality of the prefectural products. |
b. Hong Kong International wine & spirits 2016
| Date |
November 10 to 12, 2016 |
| Venue |
Hong Kong Convention & Exhibition Centre |
| Detail |
We participated in the exhibition as a Fukushima booth with 7 sake breweries and 3 food companies from the prefecture, to promote Fukushima sake and proceed foods. |
(2) Financial aid to overseas business promotion
① Assisting expenses for participating in overseas business meeting
We assisted a part of expenses for our members to participate in the overseas business meeting and promotion.
Number of cases: 13 (aid up to 50,000 yen per case)
② Assisting expenses for acquiring certification, compliance with regulations.
We assisted a part of expenses for our members to acquire required certification, to comply with regulation of the region or country for their overseas business.
Number of cases: 2 (aid up to 100,000 yen per case)
(3) Organizing the prefecture’s trade promotion system
In order to organize the prefecture’s trade promotion system, we continued to assign a specialist called “Overseas market development manager” to coordinate with trading companies, to have business meetings.
(4) Strengthening overseas market development of the prefectural products
We continued to assign temporary staff and promoted export survey on the prefectural products, cooperation with JETRO Fukushima, holding of several seminars on trade promotion. Also, we continued to assign a foreign staff to promote Fukushima products overseas and support overseas market development.
２ Developing human resources, disseminating information
(1) Disseminating information on overseas economics
We disseminate helpful information on exhibition events, trade system, regulations of each country received from JETRO Fukushima and other economic organizations, to our members through our website and emails.
(2) Seminars
① Overseas business seminar
| Date |
26 April, 2016 |
| Venue |
Sugitsuma Kaikan |
| Attendance |
60 |
| Theme |
Products strategy and marketing for global business |
| Speaker |
Mr. Kentaro Okabe ( Ken Global. Co, LTD) |
② Trade strategy seminar
| Date |
7 October, 2016 |
| Venue |
Fukushima Agricultural Technology Center |
| Attendance |
75 |
| -Session 1-Theme |
Significance to challenge overseas market |
-Session 1-
Speaker |
Mr. Yuji Shibuya (President of Shibuya Rex. Co., Ltd) |
| -Session 2-Theme |
Market of Japanese food in Thailand |
-Session 2-
Speaker |
Mr. Yusuke Ujiie (President of Allied Corporation Co., Ltd) |
* Co-sponsoring seminars of Fukushima Trade Promotion Council
| 6/3~7/1 |
JETRO Fukushima “International business basic seminar” (5 sessions) |
| 4/22~9/16 |
JETRO Fukushima “International business seminars” (4 sessions) |
| 7/14 |
Toho Bank “TOHO overseas business support seminar” |
| 8/25~10/13 |
Fukushima Prefectural Government “ Fukushima export seminar” (6 sessions) |
| 9/20 |
JETRO Fukushima “TPP seminar ” |
| 10/25 |
JETRO Fukushima “Fukushima Food Fair 2017 business matching” |
| 11/1 |
“Aizu Mishirazu-gaki persimmon” Departure ceremony |
| 2/15 |
Toho Bank “TOHO Asia business seminar” |
| 2/21 |
JETRO Fukushima “Workshop on overseas customers service” |
| 2/23 |
JETRO Fukushima “ Overseas business seminar” |
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