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Fukushima Trade Promotion Council

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Activities Report for FY2017

1. Projects on export promotion

(1) The fairs, events, business meetings to promote the prefectural products
① Thailand
a. In-store promotion of Fukushima Peach

Date August 5 to September 10, 2017
Venue 38 department stores such as The Mall Group
Detail We performed in-store promotion of Fukushima peach at department stores in Bangkok, demonstrating its excellent taste and quality.






b. In-store promotion of Aizu Mishirazu-gaki (persimmon)

Date November 18 to 19, 2017
Venue Siam Paragon (a department store)/ ISETAN Bangkok
Detail We performed in-store promotion of Aizu Mishirazu-gaki, Fukushima’s persimmon at several department stores in Bangkok.






② Malaysia
a. In-store promotion of Fukushima’s wash-free rice

Date May 13, 14, 20, 21, 2017
Venue 9 stores such as Village Grocer
Detail We carried out in-store promotion of Fukushima’s rice at supermarkets.






b. Promotion by the Governor

Date August 23, 2017
Venue (a)Shangri-La Hotel Kuala Lumpur
(b)Village Grocer (supermarket)
Detail  (a) In the joint press conference, the Governor Uchibori announced the targeted export volume for the year of Fukushima’s rice to Malaysia as 100 ton, and of Fukushima’s peach, 15 ton.
(b) In-store promotion of Fukushima’s rice and peach






c. In-store promotion of Aizu mishirazu-gaki (persimmon)

Date November 18, 19, 2017
Venue Village Grocer (supermarket), ISETAN Kuala Lumpur
Detail We performed in-store promotion of Fukushima persimmon at stores in Kuala Lumpur.






③ Vietnam
a. Promotion by the Governor

Date August 25, 2017
Venue (a)Vietnam Government Office
(b)AEON Vietnam
Detail (a)The Governor Uchibori’s courtesy visit to Vietnam Government
(b)In-store promotion of Fukushima’s pear






④ Hong Kong
a. FUKUSHIMA NIGHT (Fukushima Sake event)

Date July 27, 2017
Venue 5 restaurants
Detail We served and promoted Fukushima sake and local cuisines at reasonable price at 5 restaurants in Hong Kong. (Visitors: 333)






⑤ The United Kingdom
a. Fukushima Sake Fair in London

Date October 17 to 19, 2017
Detail We hold a reception and a business meeting to promote Fukushima sake.
(Visitors: reception 266, business meeting 90)






⑥ Switzerland
a. Reception at “World Economic Forum Annual Meeting” in Davos

Date January 24, 2018
Venue Central Sporthotel in Davos
Detail At the reception “Davos, Japan Night 2018”, we served and promoted Fukushima Sake and other food products. (Visitors: 650)






(2) Financial aid to overseas business promotion
① Assisting expenses for participating in overseas business meeting
We assisted a part of expenses for our members to participate in the overseas business meeting and promotion.
Number of cases: 13 (aid up to 50,000 yen per case)

② Assisting expenses for acquiring certification, compliance with regulations.
We assisted a part of expenses for our members to acquire required certification, to comply with regulation of the region or country for their overseas business.
Number of cases: 2 (aid up to 100,000 yen per case)

(3) Organizing the prefecture’s trade promotion system
In order to organize the prefecture’s trade promotion system, we continued to assign a specialist called “overseas market development manager” to coordinate with trading companies, to have business meetings.

(4) Strengthening overseas market development of the prefectural products
We continued to assign temporary staffs and promoted export survey on the prefectural products, cooperation with JETRO Fukushima, holding of several seminars on trade promotion. Also, we continued to assign a foreign staff to promote Fukushima products overseas and support overseas market development.

2 Developing human resources, disseminating information

(1) Disseminating information on overseas economics
We disseminate helpful information on exhibition events, trade system, regulations of each country received from JETRO Fukushima and other economic organizations, to our members through our website and emails.

(2) Seminars
① Seminars on overseas markets

Date 25 April, 2017
Venue Corasse Fukushima
Attendance 87
-Session 1-
Approach to halal markets
-Session 1-
Mr. Akmal Abu Hassan (Malaysia Halal Corporation)
-Session 2-
Promoting Japanese sake overseas
-Session 2-
Mr. Shinya Tasaki (International Sommelier Association)





② Seminars on trade promotion

Date 14 November, 2017
Venue Fukushima Agricultural Technology Center
Attendance 74
-Session 1-
Successful overseas promotion
-Session 1-
Mr. Takahiro Ichimura (Trade Promotion Division Manager, Fukushima Prefecture)
-Session 2-
Latest information on overseas market
-Session 2-
Mr. Tetsutaro Shimokasa (JETRO)






* Co-sponsoring seminars of Fukushima Trade Promotion Council

6/2~6/30 JETRO Fukushima “Export business seminar” (5 sessions)
6/27 JETRO Fukushima “Workshop on overseas tourists service for inbound”
7/11 Toho Bank “TOHO overseas business support seminar”
8/23 JETRO Fukushima “International business seminar”
8/25 JETRO Fukushima “Seminar on the export for the U.S”
9/8 JETRO Fukushima “Export business advanced seminar”
9/28 JETRO Fukushima ” Workshop on use of highly skilled foreign human resources”
10/31 JETRO Fukushima “Fukushima Food Fair 2017 Business matching”
11/1 “Aizu Mishirazu-gaki persimmon” Departure ceremony
2/16 Toho Bank “TOHO Asia business seminar”
2/20 JETRO Fukushima “Business matching ~ Exporting Fukushima food to Thailand”
2/23 JETRO Fukushima “ E-commerce seminar”


Fukushima Trade Promotion Council

2-16 Sugitsuma-cho, Fukushima City, Fukushima Pref., JAPAN, 960-8057
TEL +81-24-521-7874
FAX +81-24-521-7888

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