We support overseas business, export expansion.

Fukushima Trade Promotion Council

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Activities Report for FY2018

1. Projects on export promotion

(1) The fairs, events, business meetings to promote the prefectural products
① Thailand
a. Inviting Thai medias to Fukushima prefecture

Date July 24, 2018
Venue Fruit farm and direct sales store in the prefecture, Fukushima Agricultural Technology Center
Detail In working with JETRO, we invited members from several Thai medias to Fukushima, taking them for an observation tour of the prefecture’s peach production and inspection system, in the aim of promoting the safety of the agricultural products produced in the prefecture.

b. In-store promotion by Vice governor and FUKUSHIMA PEACH MATCH

Date August 6 to 8, 2018
Venue (a) Siam Paragon (a department store)
(b) Thupatemi Stadium
Detail (a) The Vice governor Hata, together with the football players from Fukushima United FC, performed in-store promotion of Fukushima peach.
(b) Fukushima United FC and Air Force Central (a football team in Thailand) had a friendly match in the aim of promoting Fukushima peach. Over a thousand peaches were presented to the Air Force Central as well as to the 1,200 audiences gathered at the stadium.

 

 

 

 

 

c. Emperor’s birthday reception

Date November 21, 2018
Venue Athens Hotel (Bangkok)
Detail At the Emperor’s birthday reception held by Japan Embassy in Thailand, we served the prefecture’s agricultural products and processed foods, promoting its excellent taste and quality.

 

 

 

 

 

② Malaysia
a. In-store promotion of Fukushima’s wash-free rice

Date (a) January 25 to February 24, 2019
(b) February 15 to 17, 2019
Venue (a)AEON Malaysia Mid-valley
(b)ISETAN Kuala Lumpur
Detail We performed in-store promotion of Fukushima’s wash-free rice packed in the new-designed bag.

 

 

 

 

 

b. Emperor’s birthday reception

Date November 29, 2018
Venue Japan Ambassador’s Residence in Malaysia (Kuala Lumpur)
Detail At the Emperor’s birthday reception held by Japan Embassy in Malaysia, we served Fukushima’s agricultural products and processed foods, promoting its excellent taste and quality.

 

 

 

 

 

③ Indonesia
a. In-store promotion of Fukushima peach

Date August 18 to 19, 2018
Venue AEON Mall BSD City
Detail We carried out two-day in-store promotion of Fukushima peach with the prefectural government members together with the local sales staffs.

 

 

 

 

 

b. Emperor’s birthday reception

Date November 22, 2018
Venue Hotel Mulia (Jakarta)
Detail At the Emperor’s birthday Reception held by Japan Embassy in Indonesia, we served Fukushima’s processed foods, promoting its excellent taste and quality.

 

 

 

 

 

④ Singapore
a. Food Expo “FOOD AND HOTEL ASIA 2018”

Date April 24 to 27, 2018
Venue Singapore Expo
Detail We joined, as a Fukushima prefecture booth, the largest Food Expo in Asia where the buyers from over 100 countries and regions gather, along with 9 entrepreneurs from the prefecture, providing them with business opportunities for overseas promotion.

 

 

 

 

 

b. In-store promotion of Fukushima Peach

Date August 11 to 12, 2018
Venue Meiji-ya Singapore (Local Japanese supermarket)
Detail Along with “Fukushima Peach Fair” held at Maiji-ya Singapore on 10th to 19th August, we, together with the prefectural government members, promoted Fukushima peach at a specially prepared booth in the store for two days.

 

 

 

 

 

⑤ The United States
a. “Sakura Matsuri” reception

Date April 10, 2018
Venue The Japan Ambassador’s residence in Washington DC
Detail We promoted Fukushima sake at the “Sakura Matsuri” Reception held by the Ambassador of Japan Mr. Sugiyama and his wife.

 

 

 

 

b. Fukushima sake promotion by Governor/FUKUSHIMA Night in New York

Date May 30, 2018
Venue One World Trade Center 102th View Floor
Detail The Governor Uchibori, joined by Fukushima’s sake brewers, promoted Fukushima Sake and local cuisines at the FUKUSHIMA Night held by Fukushima Prefectural Government in the New York.

 

 

 

 

 

c. Opening of “FUKUSHIMA’S SAKE Challenge Shop”

Date December 1, 2018
Venue New York
Detail We have opened the prefecture’s antenna shop “FUKUSHIMA’S SAKE Challenge Shop” in New York of the United States, the Fukushima sake’s major export destination, aiming at promoting Fukushima sake that had won the most gold awards in the Annual Japan Sake Awards for the 6th consecutive year, as well as expanding sales routes and informing the people more about “Fukushima ‘s now”.

 

 

 

 

 

d. Emperor’s birthday reception

Date (a) December 6, 2018
(b) December 11, 2018
Venue (a) Japan Consul General’s residence in New York
(b) Japan Ambassador’s residence in Washington DC
Detail Emperor’s birthday receptions were held both in New York and Washington DC, where we joined and served Fukushima sake to promote its excellent quality.

 

 

 

 

⑥ Switzerland
a. Reception at “World Economic Forum Annual Meeting” in Davos

Date January 23, 2019
Venue Central Sporthotel in Davos
Detail Continued to the previous year, we joined “Davos, Japan Night 2019” this year again and served Fukushima sake at a booth, distributing the souvenir bags packed with the prefectural products from Fukushima to the visitors.

 

 

 

 

 

⑦France
a. NHK “Fukushima’s sakura blooming in France” Reception

Date March 26, 2019
Venue Paris Japan Cultural Institute (Paris)
Detail In the reception held by NHK and Paris Japan Cultural Institution, we served Fukushima sake and promoted its excellence and quality to the guests.

 

 

 

 

 

 

⑧  Other
a. Launching EC business

Date February 22, 2019
Detail We have opened online stores “FUKUSHIMAPRIME” on both Ippin Mall and eBay, launching online selling and global shipping of the prefectural products.

(2) Financial aid to overseas business promotion
① Assisting expenses for participating in overseas business meeting
We assisted a part of expenses for our members to participate in the overseas business meeting and promotion.
Number of cases: 17 (aid up to 75,000 yen per case)

② Assisting expenses for acquiring certification, compliance with regulations.
We assisted a part of expenses for our members to acquire required certification, to comply with regulation of the region or country for their overseas business.
Number of cases: 1 (aid up to 100,000 yen per case)

(3) Organizing the prefecture’s trade promotion system
In order to organize the prefecture’s trade promotion system, we continued to assign a specialist called “overseas market development manager” to coordinate with trading companies, to have business meetings.

(4) Strengthening overseas market development of the prefectural products
We continued to assign temporary staffs and promoted export survey on the prefectural products, cooperation with JETRO Fukushima, holding of several seminars on trade promotion. Also, we continued to assign a foreign staff to promote Fukushima products overseas and support overseas market development.

2 Developing human resources, disseminating information

(1) Disseminating information on overseas economics
We disseminate helpful information on exhibition events, trade system, regulations of each country received from JETRO Fukushima and other economic organizations, to our members through our website and emails.

(2) Seminars
① Overseas business seminar

Date 22 May, 2018
Venue Corasse Fukushima, 401 meeting room
Attendance 60
Theme Business frontier in Thailand
Speaker Mr. Akashi Kanno (Joined JETRO Bangkok until March 2018)
Medical Industry Cluster Promotion Unit, Commerce, Industry and Labour Department, Fukushima Prefectural Government

 

 

 

 

 

② Trade strategy seminar

Date 30 November, 2018
Venue Fukushima Agricultural Technology Center
Attendance 36
Theme EC Market (Global online selling)
Speaker Mr. Akihiko Yamada (President of j-Grab Inc.,)

 

 

 

 

 

* Co-sponsoring seminars of Fukushima Trade Promotion Council

5/25 JETRO Fukushima “International business seminar”
6/7~7/5 JETRO Fukushima “Trade business basic lectures” (a series of 5 lectures)
7/17 Toho Bank “TOHO overseas business support seminar”
8/23 JETRO Fukushima “Japan-EU EPA promotion seminar”
9/13 JETRO Fukushima “Trade business advanced lecture ”
11/13 JETRO Fukushima “Business matching in Fukushima 2018”
2/5 Toho Bank “The 12th TOHO Asia business seminar”

 

Activities Report for FY2017

1. Projects on export promotion

(1) The fairs, events, business meetings to promote the prefectural products
① Thailand
a. In-store promotion of Fukushima Peach

Date August 5 to September 10, 2017
Venue 38 department stores such as The Mall Group
Detail We performed in-store promotion of Fukushima peach at department stores in Bangkok, demonstrating its excellent taste and quality.

 

 

 

 

 

b. In-store promotion of Aizu Mishirazu-gaki (persimmon)

Date November 18 to 19, 2017
Venue Siam Paragon (a department store)/ ISETAN Bangkok
Detail We performed in-store promotion of Aizu Mishirazu-gaki, Fukushima’s persimmon at several department stores in Bangkok.

 

 

 

 

 

② Malaysia
a. In-store promotion of Fukushima’s wash-free rice

Date May 13, 14, 20, 21, 2017
Venue 9 stores such as Village Grocer
Detail We carried out in-store promotion of Fukushima’s rice at supermarkets.

 

 

 

 

 

b. Promotion by the Governor

Date August 23, 2017
Venue (a)Shangri-La Hotel Kuala Lumpur
(b)Village Grocer (supermarket)
Detail  (a) In the joint press conference, the Governor Uchibori announced the targeted export volume for the year of Fukushima’s rice to Malaysia as 100 ton, and of Fukushima’s peach, 15 ton.
(b) In-store promotion of Fukushima’s rice and peach

 

 

 

 

 

c. In-store promotion of Aizu mishirazu-gaki (persimmon)

Date November 18, 19, 2017
Venue Village Grocer (supermarket), ISETAN Kuala Lumpur
Detail We performed in-store promotion of Fukushima persimmon at stores in Kuala Lumpur.

 

 

 

 

 

③ Vietnam
a. Promotion by the Governor

Date August 25, 2017
Venue (a)Vietnam Government Office
(b)AEON Vietnam
Detail (a)The Governor Uchibori’s courtesy visit to Vietnam Government
(b)In-store promotion of Fukushima’s pear

 

 

 

 

 

④ Hong Kong
a. FUKUSHIMA NIGHT (Fukushima Sake event)

Date July 27, 2017
Venue 5 restaurants
Detail We served and promoted Fukushima sake and local cuisines at reasonable price at 5 restaurants in Hong Kong. (Visitors: 333)

 

 

 

 

 

⑤ The United Kingdom
a. Fukushima Sake Fair in London

Date October 17 to 19, 2017
Detail We hold a reception and a business meeting to promote Fukushima sake.
(Visitors: reception 266, business meeting 90)

 

 

 

 

 

⑥ Switzerland
a. Reception at “World Economic Forum Annual Meeting” in Davos

Date January 24, 2018
Venue Central Sporthotel in Davos
Detail At the reception “Davos, Japan Night 2018”, we served and promoted Fukushima Sake and other food products. (Visitors: 650)

 

 

 

 

 

(2) Financial aid to overseas business promotion
① Assisting expenses for participating in overseas business meeting
We assisted a part of expenses for our members to participate in the overseas business meeting and promotion.
Number of cases: 13 (aid up to 50,000 yen per case)

② Assisting expenses for acquiring certification, compliance with regulations.
We assisted a part of expenses for our members to acquire required certification, to comply with regulation of the region or country for their overseas business.
Number of cases: 2 (aid up to 100,000 yen per case)

(3) Organizing the prefecture’s trade promotion system
In order to organize the prefecture’s trade promotion system, we continued to assign a specialist called “overseas market development manager” to coordinate with trading companies, to have business meetings.

(4) Strengthening overseas market development of the prefectural products
We continued to assign temporary staffs and promoted export survey on the prefectural products, cooperation with JETRO Fukushima, holding of several seminars on trade promotion. Also, we continued to assign a foreign staff to promote Fukushima products overseas and support overseas market development.

2 Developing human resources, disseminating information

(1) Disseminating information on overseas economics
We disseminate helpful information on exhibition events, trade system, regulations of each country received from JETRO Fukushima and other economic organizations, to our members through our website and emails.

(2) Seminars
① Seminars on overseas markets

Date 25 April, 2017
Venue Corasse Fukushima
Attendance 87
-Session 1-
Theme
Approach to halal markets
-Session 1-
Speaker
Mr. Akmal Abu Hassan (Malaysia Halal Corporation)
-Session 2-
Theme
Promoting Japanese sake overseas
-Session 2-
Speaker
Mr. Shinya Tasaki (International Sommelier Association)

 

 

 

 

② Seminars on trade promotion

Date 14 November, 2017
Venue Fukushima Agricultural Technology Center
Attendance 74
-Session 1-
Theme
Successful overseas promotion
-Session 1-
Speaker
Mr. Takahiro Ichimura (Trade Promotion Division Manager, Fukushima Prefecture)
-Session 2-
Theme
Latest information on overseas market
-Session 2-
Speaker
Mr. Tetsutaro Shimokasa (JETRO)

 

 

 

 

 

* Co-sponsoring seminars of Fukushima Trade Promotion Council

6/2~6/30 JETRO Fukushima “Export business seminar” (5 sessions)
6/27 JETRO Fukushima “Workshop on overseas tourists service for inbound”
7/11 Toho Bank “TOHO overseas business support seminar”
8/23 JETRO Fukushima “International business seminar”
8/25 JETRO Fukushima “Seminar on the export for the U.S”
9/8 JETRO Fukushima “Export business advanced seminar”
9/28 JETRO Fukushima ” Workshop on use of highly skilled foreign human resources”
10/31 JETRO Fukushima “Fukushima Food Fair 2017 Business matching”
11/1 “Aizu Mishirazu-gaki persimmon” Departure ceremony
2/16 Toho Bank “TOHO Asia business seminar”
2/20 JETRO Fukushima “Business matching ~ Exporting Fukushima food to Thailand”
2/23 JETRO Fukushima “ E-commerce seminar”

 

Activities Report for FY2016

1. Projects on export promotion

(1) The fairs, events, business meetings to promote the prefectural products
① Thailand
a. Promotion by the Governor

Date May 31, 2016
Venue (a) Thailand Royal Palace
(b) A hotel in Bangkok
(c) Japan Ambassador’s Residence
Detail (a)The Governor offered Fukushima’s cherry to the Royal family of Thailand.
(b) The Governor promoted the prefectural products.
(c) We organized Fukushima tourism seminar and business exchange reception, hosting 130 guests from restaurants, import, tourism and advertising industries of Thailand.

 

 

 

 

 

 

 

 

 

 

 

b. Inviting Thai entrepreneurs to Fukushima

Date July 25 to 27, 2016
Detail To promote export of Fukushima’s agricultural products to Thailand, we invited the entrepreneurs of local supermarkets of Thailand, taking them for an observation tour to provide them with information on the prefecture’s safety and quality keeping measures on the agricultural products.

 

 

 

 

 

c. In-store promotion of Fukushima peach

Date August 8 to 11, 2016
Venue 40 stores of The Mall Group
Detail We carried out in-store promotion of Fukushima peach at department stores in Bangkok, promoting excellent taste of Fukushima Peach. We had good responses from customers and sold the peaches very well.

 

 

 

 

 

d. In-store promotion of Aizu Mishirazu-gaki (Fukushima persimmon)

Date November 16 to 20, 2016
Venue The Mall Group stores, ISETAN Bangkok
Detail We promoted Fukushima persimmon at major department stores in Bangkok.

 

 

 

 

 

② Malaysia
a. In-store promotion of Fukushima peach

Date August 4 to 7, 2016
Venue ISETAN Kuala Lumpur
Detail We promoted Fukushima peach at a department store in Kuala Lumpur.

 

 

 

 

 

b. In-store promotion of Aizu Mishirazu-gaki (Fukushima persimmon)

Date November 17 to 20, 2016
Venue ISETAN Kuala Lumpur
Detail We promoted Fukushima persimmon at a department store in Kuala Lumpur.

 

 

 

 

 

③ Indonesia
a. Promotion of Fukushima’s agricultural products

Date May 16 to 18, 2016
Venue Local import companies, enterprises in food business
Detail We organized business matching meetings with the local enterprises in food business of Indonesia. We also conducted a survey on local market to promote export.

④ Singapore
a. In-store promotion of Fukushima peach

Date July 31 to August 3, 2016
Venue Meiji-ya Singapore
Detail We promoted Fukushima peach at a department store. The customers responded, saying the peaches from Fukushima was very sweet and delicious.

 

 

 

 

 

b. Emperor’s birthday reception

Date December 12, 2016
Venue Shangri-La Hotel
Detail We served and promoted Fukushima’s apples, persimmon, rice, and beef at the Emperor’s birthday reception, which had 700 guests from Singapore government, ministers from countries, Japanese companies and society.

 

 

 

 

 

⑤ Hong Kong
a. Inviting Hong Kong influencers to Fukushima tourism

Date August 22 to 29, 2016
Venue Places in Fukushima prefecture
Detail To correct false rumor and recover export of Fukushima’s products to Hong Kong, we filmed a promotion video with renowned influencers from Hong Kong at several places in the prefecture, introducing safety and quality of the prefectural products.

 

 

 

 

 

b. Hong Kong International wine & spirits 2016

Date November 10 to 12, 2016
Venue Hong Kong Convention & Exhibition Centre
Detail We participated in the exhibition as a Fukushima booth with 7 sake breweries and 3 food companies from the prefecture, to promote Fukushima sake and proceed foods.

 

 

 

 

 

(2) Financial aid to overseas business promotion
① Assisting expenses for participating in overseas business meeting
We assisted a part of expenses for our members to participate in the overseas business meeting and promotion.
Number of cases: 13 (aid up to 50,000 yen per case)

② Assisting expenses for acquiring certification, compliance with regulations.
We assisted a part of expenses for our members to acquire required certification, to comply with regulation of the region or country for their overseas business.
Number of cases: 2 (aid up to 100,000 yen per case)

(3) Organizing the prefecture’s trade promotion system
In order to organize the prefecture’s trade promotion system, we continued to assign a specialist called “Overseas market development manager” to coordinate with trading companies, to have business meetings.

(4) Strengthening overseas market development of the prefectural products
We continued to assign temporary staff and promoted export survey on the prefectural products, cooperation with JETRO Fukushima, holding of several seminars on trade promotion. Also, we continued to assign a foreign staff to promote Fukushima products overseas and support overseas market development.

2 Developing human resources, disseminating information

(1) Disseminating information on overseas economics
We disseminate helpful information on exhibition events, trade system, regulations of each country received from JETRO Fukushima and other economic organizations, to our members through our website and emails.

(2) Seminars
① Overseas business seminar

Date 26 April, 2016
Venue Sugitsuma Kaikan
Attendance 60
Theme Products strategy and marketing for global business
Speaker Mr. Kentaro Okabe ( Ken Global. Co, LTD)

 

 

 

 

 

 

② Trade strategy seminar

Date 7 October, 2016
Venue Fukushima Agricultural Technology Center
Attendance 75
-Session 1-Theme Significance to challenge overseas market
-Session 1-
Speaker
Mr. Yuji Shibuya (President of Shibuya Rex. Co., Ltd)
-Session 2-Theme Market of Japanese food in Thailand
-Session 2-
Speaker
Mr. Yusuke Ujiie (President of Allied Corporation Co., Ltd)

 

 

 

 

 

 

* Co-sponsoring seminars of Fukushima Trade Promotion Council

6/3~7/1 JETRO Fukushima “International business basic seminar” (5 sessions)
4/22~9/16 JETRO Fukushima “International business seminars” (4 sessions)
7/14 Toho Bank “TOHO overseas business support seminar”
8/25~10/13 Fukushima Prefectural Government “ Fukushima export seminar” (6 sessions)
9/20 JETRO Fukushima “TPP seminar ”
10/25 JETRO Fukushima “Fukushima Food Fair 2017 business matching”
11/1 “Aizu Mishirazu-gaki persimmon” Departure ceremony
2/15 Toho Bank “TOHO Asia business seminar”
2/21 JETRO Fukushima “Workshop on overseas customers service”
2/23 JETRO Fukushima “ Overseas business seminar”

Our online store

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FUKUSHIMA PRODUCTS CATALOGUE

Catalogue(2017.English)
Catalogue(2017.Chinese[簡])
Catalogue(2017.Thai)
Catalogue(2017.Japanese)

Fukushima Trade Promotion Council

2-16 Sugitsuma-cho, Fukushima City, Fukushima Pref., JAPAN, 960-8057
TEL +81-24-521-7874
FAX +81-24-521-7888

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